Human-Centered Industry: An overview and Human Factors

November 9, 2023, 15:00 – 16:00 (CET)


The concept of a human-centered industry (HCI) is gaining momentum as a driving force for sustainability and inclusivity in industrial sectors. The transition from Industry 4.0 to emerging Industry 5.0 signifies significant transformations in manufacturing. While Industry 4.0 emphasizes efficiency and automation, Industry 5.0 envisions a future where technology and humanity collaborate to foster sustainability and innovation. This evolution presents both opportunities, such as new avenues for value creation and revenue generation, and challenges, including humanizing work, increased automation, and advanced services.

In the EARASHI project, we will deliver HCI coaching services to the selected companies and four public webinars to help organizations develop products and services that are truly centered around the needs and preferences of their users towards Industry 5.0.


The purpose of the webinar series is to educate and inspire organizations on the principles and benefits of Human-Centered Industry (HCI) in the context of Industry 5.0. These webinars aim to provide valuable insights and guidance to the selected companies of EARASHI’ open call 1 and also European startups and SMEs. Participants will learn how HCI can drive sustainability, inclusivity, and innovation within their organizations. This first webinar, in the series of four public webinars, will cover topics such as the synergy between technology and humanity, the transformation of manufacturing, and the challenges and opportunities presented by Industry 5.0. Through the EARASHI project, the webinars will also introduce HCI coaching services, empowering companies to tailor their products and services to meet the evolving demands and expectations of their users. Ultimately, the webinars serve as a platform for knowledge sharing and fostering a paradigm shift towards more user-centric, sustainable, and innovative industrial practices.


Nguyen Ngoc Hien

Lecturer and researcher specializing in Industrial Design Innovation at DBZ (Diseinu Berrikuntza Zentroa) within the engineering faculty of Mondragon Unibertsitatea. His research focuses on the field of Human-Centered Design, where he thrives in the idea of placing humans at the core of technological advancements towards Industry 5.0. His academic journey has been enriched by his completed involvement in Digital Manufacturing and Design, funded by the European Horizon program, and currently in the ongoing project of EARASHI.

His most important areas of technical interest include:

  •  Human-Centered Industry
  • Sustainable Product-Service System and Servitization
  • AI-enabled human-centered services
  • Data analytics, manufacturing excellence (Lean Six Sigma)
Maitane Mazmela

Lecturer and Researcher at the Polytechnic School of Mondragon Unibertsitatea (MU). She earned her Bachelor’s degree in Industrial Design Engineering in 2010, followed by a Master’s degree in Strategic Design of Products and Associated Services in 2012. Her academic journey culminated in a PhD with Cum Laude distinction, awarded in 2020 by Mondragon Unibertsitatea.

Since 2012, Maitane has held the role of Digital Strategy and User Experience Lead at several design agencies, where she has spearheaded projects for various institutions and companies. She has been teaching at MU since 2016, focusing on Industrial Design and Product Development Engineering and the Master´s in Strategic Design of Products and Services.

Maitane has contributed to several privately funded projects and has been involved in European initiatives. She is also an author of numerous scientific papers focused on technology acceptance and human-robot interaction. Since 2019, she is a member of the scientific committee for the International Congress on Human-Computer Interaction.

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